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Where
There's a Fest There's a Party … and Lookalikes
The operators of a Toronto website that create spoof movie trailers
arranged a major hoax at the gala Opening Night of the Toronto Film
Festival for the screening of Denys Arcand's crowd pleaser Stardom.
The company filled the crowd with fake movie stars, clad them in
black suits and dark sunglasses, and had them crash the red carpet
amidst the shouts of "fans" planted in the audience. The "stars"
waved at the crowd, signed autographs and were even interviewed
on camera. When it was discovered that the "stars" did not have
tickets, they reacted the way a real star would, by throwing a temper
tantrum and shouting at underlings who were apparently not aware
of how important the "stars" were.
The
scheme was the brainchild of Albert Nerenberg, vice president of
trailervision.com. Nerenberg explained the prank to Reuters News
Agency, explaining that "we wanted to make a statement about celebrity
and stardom, and make fun of the puffery of the whole Festival scene".
From the amount of publicity the elaborate prank generated in the
local and international press, Nerenberg and his "stars" got their
fifteen minutes of fame and then some. In a smiliar spirit, at the
VIP press screening for Best in Show dogs (like the ones
in the movie) were in attendance to dazzle the TV press, but later
it was revealed that they were not the critters from the film but
just some lookalikes.
This afternoon, thousands of fest-goers gathered at the 13th annual
barbecue held at the Canadian Film Center, which is held every year
by Norman Jewison. This year's event was well-worth the 20 minute
taxi trek. Food tents were everywhere, and despite the event's popularity,
food was plentiful. Models covered in gold lamme with angel wings
(essentially golden Cupids) sashayed before the crowd sporting thousands
of dollars worth of fashion. In the patrons' tent, guests were treated
to Calvin Klein perfume and free-flowing Veuve Cliquot champagne.
Festival director Piers Handling was on hand to discuss a proposal
to combine the arts in Toronto into one collaborative.
As for the festival, the scene is unfolding at the Four Seasons
Hotel and The Park Hyatt - two hotels across the street from each
other. Pity the poor journalists who forget a badge but hope to
enter one of these festival fiefdoms -security has been apt to pounce
on anyone without a badge. Today was a madhouse, with journalists
clamoring to get last-minute interviews before the stars leave,
which for many is early this week, as press junkets finished this
weekend.
Tonight the party season continues in earnest, with a cocktail for
Greenfingers and the Trimark party for Attraction
on many agendas. Greenfingers is getting extra buzz thanks
to lead actor Clive Owen, whose performance is supposedly so good
that press are begging to interview him without ever seeing the
film. Premiering tonight is Francois Ozon's new film Under the
Sand. The cast are in town, although Ozon is back in France
making another movie. The infamous Jeff Dowd - the inspiration for
the title character in The Big Lebowski is in Toronto repping
The Truth about Telly, which played at LA and has good word
of mouth so far. Dowd has yet another role in Toronto: he is the
subject of a forthcoming documentary -- proving once again that
you never know who is a star and who just looks like one at festivals
like Toronto.
Sandy
Mandelberger and Kathleen McInnis
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