Sundance's blog

Fender Security Marcus Zavala, Photo by Michael Korbic

The Sundance Film Festival had a lot of music surrounding it this year. One of the central places to unwind and hear some live tunes was the Fender Music Lodge. With different bands performing throughout the day in a very intimate setting, Fender was the place to be.

Mandi Perkins of Of Verona, Photo by Dianna Renée

During the intimate, live, rock shows, organic, fair trade spirits were served up by Fair. They had vodka made from quinoa as well as coffee and Gogi berry liqueur. They tasted great solo or even more amazing in the concoctions mixed by Fair’s representative.

www.fairtradespirits.com, Photo by Michael Korbic

Upstairs, The Fender Music Lodge had a private gifting suite where celebrities like Don Cheadle, Susan Sarandon, Emma Roberts, Jeremy Irons, Danny Masterson, Tim Daly, Musician Matt Sorum and John McFee of the Doobie Brothers (who also did a live performance) were treated to Hawaii Chips, Hint Water, gifts from SAAB, KSINO clothing, Sketchers, Vessel drink bottles, discounted Tropical Vacations from Hilton Worldwide Resorts, Jawbreakers earbuds, Scorpion solar radios from Eton and Holga cameras.

I was particularly taken by the Holga cameras. Not for the fact these plastic, old school cameras create a rather artsy, nostalgic image on either 35mm or 120mm (I grabbed the 120mm), but for the fact they have a 3D camera. The 3D camera captures an image on 120mm film by double exposing with two lenses that sit side by side on the front of the camera. Once the images are developed as slides, they can be inserted into a Holga viewer the size of a pair of binoculars. The image they showed me was incredible. I’m so getting one!

Photo by Dianna Renée

-Dianna Renée