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The Series came to life in Cannes 2007 was followed by events and panels every year since, in Cannes then Locarno.
Key Speakers from Future of Cinema Salon Series in Locarno
Locarno Film Festival, Fest21.com, CFC Media Lab and Telefilm Canada are proud to premiere our Future of Cinema Salon Series at the Locarno Film Festival.
Future of Cinema Panel on Digital Distribution
The key issues to be addressed by our panelists.
FEATURED SPEAKERS INCLUDE
Elisabetta Brunella (Mediasalles Secretary General),
The General Industry Issues
High Distribution Costs - The cost of sending films out to theaters across the country and around the world is fixed today based on the cost of the film prints themselves, anywhere from $1200-2000 per theater.
Lack of Security linked with 35 mm prints - Distributors have little control over a film once it leaves their facilities. They have to hope that it's delivered safely to the appropriate theaters and doesn't fall into the wrong hands or is damaged along the way.
Degradation Issues - As a movie is screened it becomes progressively more scratched and dirty, eventually demanding a replacement print.
Limited Programming Flexibility - Currently theater owners are only set up to receive 35 mm films. Since the cost of film production is so high there's little content beyond major independent and studio movies that can afford to take advantage of a theater screening.
Inflexible Advertising - Advertisers love advertising in theaters because they have a captive audience. But today's theater advertising is limited to slide shows and rarely a filmed ad. But again, given the costs of film distribution not many advertisers can afford to send a 35 mm reel to each theater and even if many advertisers did so, the theater owners aren't equipped to switch from one ad reel to the next.
Streamlined Distribution - The distribution process will no longer involve bulky expensive film reels. Films can be sent digitally over the IP network to targeted theaters without ever having to duplicate a 35 mm reel. This streamlined distribution will pave the way for new programming options including concerts, sporting events, distance learning and more. Theater owners can program content quickly and easily, moving content from one auditorium to many, meeting market demand in a way they are currently unable to.
Integrated Digital Rights Management - Digital theater content will be secured before it ever leaves the content owners facility. DRM will enable tracking and license serving so theaters and content owners know exactly when and where the content is accessed.
Digital Preservation - The one thousandth time a digital movie is screened provides the same quality as the first time. There is no breakdown in the digital file as there is with film.
Demographically targeted advertising - Digital ads can be served from one location and targeted to specific theaters based on content being shown in that theater to a particular demographic.
http://www.screenonline.org.uk/film/distribution/distribution1.html BFI guide to Britain film and TV history
http://www.ukfilmcouncil.org.uk/ - includes latest news on the digital screen network
http://www.launchingfilms.com/distribution/digitalfilm.html UK cinema's digital dawn. FDA (Film Distributors Association) offers this snapshot of D-cinema, and its potential advantages and implications.
List of digital cinema players
Access Integrated Technologies, Inc. (AccessIT) - theater system integrator
Arts Alliance Media (Arts Alliance Digital Cinema) - theater system integrator
Barco - digital projector manufacturer
Christie - digital projector manufacturer
d2 - digital cinema integrator
Deluxe Digital Studios - distributor and theater system integrator
Digital Genius - digital cinema integrator
Doremi Cinema - manufacturer of digital cinema servers and mastering systems
Dolby Laboratories - theater system integrator
intoPIX - JPEG 2000 compression for theater system
Kodak - theater system integrator
Motion Picture Solutions - Digital Cinema Mastering
NEC - digital projector manufacturer
RED Digital Cinema Camera Company - digital cinema camera manufacturer
Sony - digital projector manufacturer
Technicolor - distributor and theater system integrator
Texas Instruments - developers of DLP projector technology
Qube Cinema - manufacturer of digital cinema servers and mastering systems
XDC - theater system integrator (partner of Cannes and Locarno Festival)
Ymagis - theater system integrator
ABOUT THE SPEAKERS
Amos Gitai (Director, Locarno Lepoard of Honour 2008)
Amos Gitai will receive the Leopard of Honour at the 61st Locarno International Film Festival. Several Amos Gitai films will be shown during the festival to mark the occasion.
Born in Haifa in 1950, with forty mid-length and feature films to his credit, Amos Gitai first made his name as a documentary director. A member of the official jury at Locarno in 1992, his work has featured several times in the Filmmakers of the Present section, notably with The Arena of Murder, about the assassination of Yitzhak Rabin (1996). In parallel, his fiction films, often constructed as trilogies, have won him world-wide recognition and been screened at the most important international festivals, from Esther (1985) to Free Zone (2005), via Berlin-Jerusalem (1989), Kadosh (1999) and Kippur (2000). Disengagement, featuring Juliette Binoche, was screened at the Venice Festival in 2007, and One Day, You Will Understand, with Jeanne Moreau, was shown at the last edition of the Berlin Festival.
Frédéric Maire, Artistic Director comments, "Amos Gitai occupies a very special place in the landscape of contemporary cinema. Deeply rooted in a geography and a history - that of Israel - his work constantly interrogates both past and present, current events and memory, travel and exile, man and his homeland. But above all, every one of his films confronts us with the infinite complexity of reality, whether it be via political documentary, economic treatise, historical or mythological panorama, a story of war or social portrait. A highly prolific filmmaker, Gitai is above all a civic-minded free spirit, for whom film is first of all the expression of a critical look at the world."
The Locarno International Film Festival's Leopard of Honour pays tribute every year to a major director who is still active. Previous recipients of this prestigious award include Jacques Rivette, Manoel de Oliveira, Samuel Fuller, Jean-Luc Godard, Bernardo Bertolucci, Joe Dante, Daniel Schmid, Ken Loach, Ermanno Olmi, Terry Gilliam, Abbas Kiarostami, Wim Wenders, Alexander Sokurov and, in 2007, Hou Hsiao-Hsien.
ABOUT THE PARTNERS
The CFC (Canadian Film Centre)
The CFC Media Lab (formerly Habitat New Media Lab) created in 1997 provides a unique training, research and production think-tank environment for emerging new media artists, content developers and practitioners. An internationally acclaimed and award-winning facility, graduates of CFC Media Lab emerge as leaders in the world of interactive media and launch careers as new media producers, interactive media designers, business development professionals, and creative entrepreneurs. CFC Media Lab has been directed by Ana Serrano since its inception.
Telefilm Canada is a Crown corporation reporting to Parliament through the Department of Canadian Heritage. Headquartered in Montréal, Telefilm provides services to the Canadian audiovisual industry by means of four regional offices located in Vancouver, Toronto, Montréal and Halifax.
The Corporation acts as one of the Canadian government's principal instruments for providing strategic leverage to the private sector, supplying the film, television and new media industries with financial and strategic support. Telefilm's role is to foster the production of films, television programs and cultural products that reflect Canadian society, with its linguistic duality and cultural diversity, and to encourage their dissemination at home and abroad. Telefilm offices are located at the Canadian Pavilion
Fest21.com and FilmFestivals.com
fest21.com is the latest blog platform powered by filmfestivals.com (edited by M21 Editions) The link for the film & festival community for talent, festival panache, video ambience and discovery. The site is a B2B destination for filmmakers attracted by the festival circuit who need exposure from festivals professionals.
FilmFestivals.com is the number one portal site for festivals and film news created in 1995 it has affiliated some 4000 festivals and film events worldwide. The portal reaches a professional audience of hundreds thousands unique visitors a month (peaking in Cannes up to 700 000). Filmfestivals.com's mission is to be the premiere online entertainment destination dedicated to showcasing film festivals around the world and fostering new film and filmmaking talent.
Created in 2004, XDC is a global provider of digital cinema solutions in Europe.
XDC is the Official Partner of the Cannes and Locarno Film Festivals for digital cinema, and a founding and active member of the European Digital Cinema Forum. The company has offices in Belgium, Germany, Spain and France.
The media and Supporting Partners
The Hollywood Reporter became the entertainment industry's first daily trade paper in 1930. In a rapidly changing industry, entertainment executives, from producers, directors and distributors, to financiers, lawyers and politicians, look to THR for the most comprehensive analysis of what's happening today and where the entertainment business is going tomorrow. From content trends to marketing strategies, film finance & locations, and digital distribution, there's no other information source more focused on the evolving landscape of entertainment in the 21st century.
Contact: Tommaso Campione
Tommaso.email@example.com / +44 77930 90683
Cineuropa.org: The European Cinema Portal
Site dedicated to European cinema, European films, European actors, European filmmakers, European professionals, producers, distributors, sales agents, scriptwriters, film finance and the film industry as a whole...
Film and festivals Magazine is the place to find out the latest news of what is happening in the world of UK and international film festivals and independent filmmaking.
About Future of Cinema
This blog explores the future of Cinema, from production to Distribution.
Future of Cinema Salon returns to Cannes 2011 after its successful 2007 introduction and following installments in Cannes and Locarno.
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