Bruno
Chatelin is a co founder of filmfestivals.com (launched in 1995)
and was in charge of the launch of over 250 films during his tenure
as Marketing Director and Managing Director for Columbia TriStar
Films and Twentieth Century FOX. In 1995 he initiated and managed
the joint venture between French major UGC and FOX and led it to
the leading position in the french market. Mr. Chatelin brings experience
in promotional strategies for interactive media. He has created
two commercial websites for small-business entrepreneurs (individuals
working from home, or companies with fewer than 10 people). He holds
an MBA from HEC (École des hautes études commerciales).
He is a voting member for Cesar academy, European Film Academy and
co chair of Hollywood European Awards. He has served in a couple
of festival juries.
Solo Connexions: portal for small companies owners
: 1998 – 2000
Co founder. Build the community, set up the annual exhibition attracting
16 000 pro visitors
DDB Advertising:
France 98 – soccer World Cup : 1997 – 1998
Build the communication programme to stimulate public enthusiasm.
Raise 70 M FF free advertising space
UFD
(UGC FOX DISTRIBUTION):
1st Operating Manager of the Joint Venture 1995 –1997
2 directors followed the Joint Venture dissolved in 2004
Duties: Setting
up the joint venture for theatrical distribution of films from both
majors, in charge of implementing launch and sales strategies (75
films launched from 9 production sources)
Set the requirements for staff, structure, organisation and budgets.
Initiate operating synergies, savings of 5MF achieved per partner
a year.
Manage a staff of 40 people with 2 separate marketing teams. Restoration
of companies image and Blend of 2 cultures achieved in only 6 months.
220 MF rental achieved in 1996, 3rd distributor in year 2; Record
breaking year with ID4 (Independence Day)...
Double reporting to Twentieth Century Fox home office (Jim Gianopulos
and the European coordination and UGC Group Director Alain Sussfeld.
Columbia
TriStar Films :
Marketing - Communication – Promotions Director 8 years :
1987 - 1995
Duties: Build a team of 6; manage an annual budget of 30 / 50 MF
In charge of setting or adapting local marketing launch strategies.
40 % locally created campaigns, frequently exported to other territories.
Winning publicity campaigns with numerous media partnerships in
more than 100 tie ins…(TV, radio, print, postering…)
Launch over 150 films : Terminator 2, Dracula, Cliffhanger, Hook,
Philadelphia…with recognised company marketing leadership.
The French Company broke billing record twice.
Recognised market leadership in multi media partnerships and tie-ins
(music, books, video games, toys, Minitel around film launch…)
5-12 MF/year
Named industry man of the year by Film Français in 1995.
International Advertising Agencies
JWT : J. Walter Thompson 1985 –1987 Account
director
DMM D’Arcy Mac Manus &Masius 1982- 1985
Group director
PUBLICIS INTERMARCO CONSEIL 1979- 1982 Account
executive, assistant to the Marketing
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